Complete Guide to Role of Mobile Application in Business Digital Transformation
Digital transformation is the biggest buzzword today. However, many industry leaders do not realize the potential impact of digital enablers when compared to things like a digital roadmap, strategy, implementation, etc.
Especially, the introduction of innovative technologies such as IoT, AI, ML and RPA has made the eyes of business heads miss the importance of mobile applications and their growth. However, not engaging with leading digital transformation services could also impact digital transformation initiatives and companies need to consider this.
The role of mobile apps as a key digital enabler cannot be taken lightly as they bring a huge advantage to any business across all verticals. iPhone application development company in Saudi This post highlights the importance of having mobile apps in a digital transformation strategy and how it helps businesses accelerate productivity, growth, and return on investment.
What is digital transformation?
The thousands of definitions already available on the web about Digital Transformation have made this term even more perplexing. According to experts, digital transformation is not just about transforming one or two processes. It’s about transforming the entire business by reinventing the existing model, process, people, and technology to deliver a seamless customer experience.
Growth of digital transformation in the business landscape
According to a MarketWatch study, the global digital transformation market is expected to grow from US$445.4 billion in 2017 to US$2,279.4 billion by 2025 at a CAGR of 24.3% between 2018 and 2025.
The global market for digital transformation has been segmented on the basis of components, which include solutions and services. The solutions segment is divided into mobility, big data and analytics, artificial intelligence, IoT, and others, and the services segment is divided into professional services and managed services. (Source: marketwatch.com)
The mobile application as a key factor in digital transformation
Some industry insiders often see mobile apps as a stand-alone entity rather than a key enabler in digital transformation. This makes a huge difference. best mobile app developers in Dubai Smart leaders include mobile apps in their digital transformation strategy to reinvent the way they work.
Role of a mobile application in the landscape of digital transformation
Why mobile is the face of digital
The advent of smartphones has dramatically transformed the business landscape and paved the way for new opportunities. Businesses can do no more than take advantage of mobile platforms to stay in tune with customers.
With the mobile-first focus widely pronounced around the world and customers relying heavily on mobile devices, including mobile apps as part of business strategy is the best option to beat the competition and engage with customers.
Understand the importance of business mobility
The reason most companies invest in enterprise mobility is to connect users with activities from anywhere at any time. Especially, enterprise mobile applications play a critical role in improving the efficiency of staff and business and this is the reason why enterprise mobility cannot be separated from digital transformation.
Mobile app and employee engagement
According to different studies, the connected workforce performs amazingly and engages better with customers and, in fact, is one step ahead in total customer satisfaction. top 10 app developers in Kuwait A small improvement in the employee participation rate contributes to higher profits. Additionally, mobile apps help employees connect with business activities from anywhere.
Here are the key benefits of using mobile apps for employee engagement.
Easily accessible staff for advice, inspiration, solutions.
Fewer IT headaches
Improves process efficiency, productivity
Improves customer engagement and retention.
This is why many CEOs are adding mobile apps to their digital transformation strategy, and they are right to do so.
Mobile app and customer experience
Digital transformation is all about improving the customer experience. How do you think you can provide personalized messages to customers and stay connected with them 24/7? Of course, with mobile apps, your business can.
Mobile apps help businesses better engage with customers and help marketers identify customer touchpoints to create personalized messages to improve sales. list of mobile app developers in Abu Dhabi Mobile apps along with chatbots have redefined customer service as they help users with instant responses to queries or requirements.
Digital transformation using mobile application use cases
Mobile apps coupled with advanced technologies like IoT, AI, ML help businesses transform the way they work. These are some of the use cases of mobile applications in transformation through digital solutions.
Digital transformation in Manufacturing
Mobile applications play a critical role in improving manufacturing productivity. Leveraging the power of mobile apps along with advanced technology like IoT, AI, etc., the manufacturing industry can help operators and supervisors perform floor operations on the go and speed up productivity.
The apps help operators access real-time machine data and share it with supervisors. Similarly, supervisors can access operator data from anywhere and share it with managers. top 10 mobile app developers in Oman This improves visibility on the ground and increases productivity.
Digital transformation in Construction
Asset tracking is a challenge for construction companies, but using a mobile app can simplify the difficult asset tracking process and can also reduce the cost of assets (at least 30%) associated with the process . This also speeds up project delivery.