How to Validate App Idea and Build a Successful Solution
1. Find a problem worth solving
If you’re currently wondering “how do I build an app?”, often the best way to validate an app idea is to analyze your issues and needs. Being their customer helps you identify pain points your app user will have.Look at apps created by companies like Airbnb, Uber, Groupon, or Facebook. What features do they have that customers love? You can apply those ideas to a different market or industry. You are trying to create a problem-solving application that is a combination of innovation and familiarity.
Part of creating a mobile app is looking at others in your niche and using them as a starting point. Start by thinking about the most important problem your customer is trying to overcome, and then try to come up with a proven Mobile app development application model that can solve it.
Tip: At this stage, you should try to answer the following questions:
Would you use an app like the one you have in mind? Why or why not?
If you don’t want to use the app, what specific problems are you having with it?
Do you already use similar apps?
Will your app solve an old problem in a new way?
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2. Find an audience for your app
At this point, you should try to identify the target audience for your app. Who is going to be your average customer? “My app is for everyone” is not a valid answer here.
Tip: In this step, you need to narrow down your audience and target a specific group:
Is your app aimed at one genre more than the other?
What is the approximate age group of your clients?
How much disposable income do they have?
What type of marketing do they respond best to?
What are their priorities and what will they expect from an app within their niche?
3. Do some market research
If you want to create a business app, you need to figure out how to engage your customers. Look for similar solutions that already exist on the market. artificial intelligence applications Take a look at Android app ideas, as well as those already on the market for iOS.
Tip: At this stage, go through the following market research process that helps validate your app idea:
Start with a list of keywords and phrases that could describe your mobile app. Next, use the search engines to see how popular those keywords are and build a leaderboard.
Researching the Apple AppStore and Google Play will give you a list of possible competitors. These apps can make money, otherwise they would never have gotten the green light from the developers. Pay attention to the reviews of these apps, as well as their ratings and update history.
Look at what technologies these apps are built on and what structure they have.
But also, don’t forget to keep an eye on software development industry trends, such as what web application development technology matters now, what are the most popular programming languages, what server infrastructure to use. Your main competitors might have developed your solution a year or more ago. And your task is not just to copy your tech stack, but to use new technologies on your platform, and you can easily beat them.
Keep an eye on technological market trends as well. For example, one set of technologies is important for e-commerce applications, while another is for real estate. Research your business niche.
Observe the marketing strategies of competitors by studying the images and keywords they use.
Use tools like AppAnnie and TopAppCharts.com. Chatbot Application Development Company They are perfect for research and analysis, and can also create your app marketing strategy.
4. Clearly define the app and prototype personas and user flows
After researching the market and your competitors and identifying your target audience, the next step of app idea validation is to go ahead and define your vision for the app. A general direction and a set goal will keep you on the right track. That is a crucial part of the application development process.
You can prototype personas based on a series of data-backed assumptions. This understanding of an ideal client is necessary if you want to validate your startup idea effectively.
The right prototypes play an important role in defining whether your final product reaches the end user for whom it was developed. Remember, however, that a proto person is a living document. As you get to know your target audience better, you should update it.
Here’s a quick explainer video on the differences between UX personas and proto-personas and how to build the latter for your project.
Tip: To create accurate prototypes, you must:
Carefully review the information collected about the goals and motivations of your clients.
Drill down on that data and actively use it to get to know your ideal customer better.
Take any personal information you have and use it to determine what problem your app can solve.
5. Creation of the customer journey map
Validating an app idea isn’t just about understanding your customers. AR application development companies You also need to understand what your journey will look like within your app. Without this knowledge, you will never be able to fully understand if your startup idea will work.
Many entrepreneurs find their businesses fail because they develop tunnel vision. It usually happens due to a lack of knowledge about your customer’s journey. A user journey map is a record of the user’s interaction with your product. This map narrates the journey from the point of view of the user or customer.
Examining your app’s journey map helps you fully understand the user experience and how to set up your design process.
As you learn more about your target audience, don’t forget to update your customer journey map.
Tip: Use some questions that you should ask yourself at this stage:
Why would potential customers choose to use my app over a competitor’s?
Using my application, how long does it take the user to solve his need?
What features should the app have to solve my users’ problems?
All of that helps show you how successful your startup is in solving the problem that customers have. It will also allow you to identify the application features that are most critical to develop during these early stages. For example, suppose you are developing a store app. In that case, you should consider features like good attractive cards, Android application development companies user-friendly navigation and verification, among other important UX features for retail apps. But of course, figure all of that out from the needs of your audience.
You will find interesting articles on real estate app development and property management mobile app development.
6. Set validation goals
As you move from app concept design to decisive action, you’ll need proof that your idea is viable in the real world.
Tip: Here, you should set clear and measurable goals, such as the following:
Approval of the idea of 10 potential clients
5 successful pitches for investors
1 successful sale of a product concept
7. Develop USP of your future product
USP is short for unique selling point — how your product differs from others on the market. That’s a question you’ll need some market research to answer. Be sure to pass this question on to your potential customers and take note of their responses.