What are 5 reasons you should launch a business mobile app?
If you think mobile apps are only for big brands like Walmart and Bank of America, you’re wrong. More and more small and medium-sized businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-optimized website and that your business needs a mobile app.
In fact, these days you’ll notice that many small businesses you frequently interact with have their own dedicated mobile app, whether it’s the coffee shop around the corner or the beauty spa down town. average cost of app development These companies are at the forefront when it comes to taking your digital marketing to the next level.
In case you’re still not sure why anyone would want to create their own mobile app, here are the top seven benefits of going this route sooner rather than later.
1. Be visible to customers at all times
Statistics show that the average American adult spends an average of 3 hours and 43 minutes on their mobile device. While just a handful of apps likely make up the majority of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “on the go” can be a boon to your business, as our minds subconsciously record every image and text (or well-designed app icon!) it encounters.
2. Create a direct marketing channel
Apps do a lot of things: they can provide general information, prices, booking forms, search functions, user accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is that all the information you’d like to provide to your customers, including sales and special promotions, is right at your fingertips. best mobile application development companies in Bangalore Through push notifications, you are getting even closer to direct interaction and can easily remind customers about your products and services whenever it makes sense.
3. Add value to your customers
Speaking of available information, how about digitizing that loyalty program you have running? Instead of sticking with the old collect points card, make it possible for your customers to earn their rewards through your mobile app. The result? More downloads and more returning customers.
4. Build brand recognition
A mobile app for your business can go a long way towards building awareness of your brand. I would like to divide this topic into two aspects, the combination of which will make your application a real winner:
Brand. A mobile app is like a blank billboard. You can do whatever you want with it; you can make it stylish, trendy, functional, bold, or informative. But what you really want to do is build an app that has features your customers will love, best apps development company in Dubai while also having good branding and beautiful design.
Recognition. The more often you can engage customers with your app, the sooner they will be inclined to buy your product and/or service. In advertising, this is called “effective frequency”: As a general rule of thumb, hearing and/or seeing your brand about 20 times is what will really get you noticed.
5. Improve customer engagement
It doesn’t matter if you sell flowers or spa services, your customers need a way to communicate with you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant to ask for a table, you can reserve it in less than five clicks on their platform. Now think about it: how many clients would prefer to communicate with you by text message than by phone?
6. Stand out from the competition
These days, small business-level mobile apps are even less common, and this is where you can make a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They will be impressed by your forward-thinking approach!
7. Cultivate customer loyalty
Last but not least, the biggest reason why you should consider building your own mobile app is customer loyalty. With all the noise out there (roadside banners, billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners, Facebook ads, and email marketing), top 10 mobile app company in Abu Dhabi we slowly lose our impact on customers. customers due to the immense amount of advertising that surrounds us. everyone.
It’s time to make a true and sincere connection with your customers again, and turn them into loyal lovers of your product and/or service. I’m not saying a mobile app is going to save your business, but it can be a way to get closer to your customers and be just “a fingertip” away at all times.
Still convinced? Now that you’ve tasted the many benefits of your own business mobile app, where do you start? You have two options: Hire an app development agency or bring in your own in-house app development team (depending on how much emphasis you’d like to put on your mobile strategy). application development company in Oman Use one of the many mobile app builders out there, like Como or BuildFire, to create your own mobile app without having to worry about coding and technicalities.
Regardless of how you take the plunge, mobile apps have become standard for almost every business. The choice you make today will lay the foundation for the future success of your business. It’s up to you to decide if you want to be one of the first.