Why is creating an app for my business a good way to go?

prashanthi vadla
4 min readNov 16, 2022


To appeal to today’s on-the-go world, many businesses consider the value of creating a branded mobile application for their customers. In theory, that’s a great idea — but app fatigue is very real, and if users don’t want to delete your app after a few uses, you need to give them a good reason to come back.

Many members of the Young Entrepreneur Council have experience in building and running successful business mobile apps and understand what it takes to create engaging and long-lasting apps. To offer their insights, a panel of members shared some of the most important steps businesses should take when building their mobile apps. Follow their tips to make it a regular habit for people to download and use your app.

1. Offer unique content

Most people spend most of their time online on their phones, so having a mobile app is a great way to connect with your key audience on the go. Nobody wants a phone full of apps they don’t use! To be unique, your app should be an extension of your brand or web platform, Android application development companies in Bellevue but also provide timely content or opportunities unique to the mobile platform

2. Leverage notifications properly

Leverage accurate and well-placed notifications via email or push notifications. It can be easily abused, though, so be careful. Start with a limited number of notifications for the most important updates customers want to know about, such as getting a new connection, having money in their account, and anything else you think is important to them.

3. Focus on creating flexibility

Customers look for convenience when shopping or using a mobile app. Make your app user-friendly by offering easy payment methods, making it easy for people to navigate your content and remember relevant information. The less work your app creates for users, the more likely they will return to it. — Blair Williams, Member Pres

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4. Design with your user’s persona in mind

Companies need to know their user personality before developing and marketing any apps. The main goal is to find out who your target user is, what they value, and the central pain point that they solve with your product. It creates the foundation for user journey design and helps you customize every aspect of your mobile product.

5. Create a community

Building a community is an important step in creating a business mobile app that users will want to come back to again and again. deep learning development company If users can interact with each other and create and share valuable information, it will be a huge success.

6. Fix the pain point

Create an app that delivers value and solves pain for your ideal clients and customers. If it’s just an extension of your brand but doesn’t pique their interest or add value, you’ll lose them because there are so many apps out there.

7. Really optimize it for the mobile experience

Many businesses opt for the quick and dirty method of mobile app development, where they embed a mobile version of their website. If you really want to retain users, it’s important to optimize your app from top to bottom with features that take full advantage of the mobile platform: infinite vertical scrolling, touch functionality, and large text that doesn’t ruin your formatting.

8. Design efficient, intuitive navigation

To create a business mobile app that attracts repeat visitors, make sure it comes with intuitive navigation. Cloud Migration Service Provider Company How users move from page to page in your app determines its ease of use and how likely users are to return.

9. Make sure it is compatible across operating systems

Sometimes mobile apps that work on one phone have design flaws on another phone. Any mobile developer worth their salt will be able to handle this, but it’s worth checking for yourself. App development is expensive and pointless if mobile design isn’t easy.

10. Invest in quality app development

A big mistake many businesses make is thinking of apps as a budget-friendly, quick-fix strategy to make them more accessible to their customers or an automatic ticket to profitability. Apps are a great way to increase exposure and accessibility, but the app needs to be awesome. Buggy apps are worse for a brand than having no app at all

11. Make sure it meets the requirement

For a mobile app that generates results and conversions, make sure you do your research on market demand. It doesn’t matter ai in media and entertainment industry if you create a stellar product and none of the customers want it. So, you need to make sure that it meets the needs of your customers and provides a benefit so that they are inclined to buy and return. — Stephanie Wells, Formidable Forms

12. Use gamification to build habits

Create a habit-based app where users are encouraged to return daily to build their habit. A good mobile app design ‘gamifies’ the UX so that users regularly interact with it

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